Project Overview
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Scope & Impact

• Improve page navigation, content hierarchy, and feature functionality.
• Optimize the career page for job seekers and students interested in Micron.
• Ensure compliance with WCAG 3.0 accessibility standards to improve usability for users with disabilities.
• Redesign Micron Gives to enhance engagement in philanthropic and DEI efforts.

Research Discovery
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The Problem

A baseline assessment of the website revealed several challenges:

• High Bounce Rate: Users were leaving quickly, especially on mobile devices.‍
• Unresponsive Design: The site was not optimized for multiple screen sizes.‍
• Lack of Accessibility: The website did not meet WCAG 3.0 standards, limiting usability for individuals with disabilities.

Research Process

• Website Audit: Assessed usability, accessibility, and feature functionality.
• Data Analytics Review: Evaluated traffic trends and bounce rates to identify underperforming areas.
• Stakeholder Engagement: Defined scope based on business priorities and user feedback.
• Competitive Benchmarking: Analyzed industry best practices to inform design decisions.

Research Questions

• Who is the target audience for each page?
• What are the primary calls to action?
• What types of media (videos, podcasts, live streams) should be integrated?
• What challenges and pain points do users experience?

Experience Design & Information Architecture

Redesign Strategy Based on User Personas

Persona 1: Cynthia (DEI Program Manager)

• Goal: Find resources, case studies, and best practices to implement DEI initiatives.
• Challenges: Struggles to navigate complex organizational structures and gain leadership buy-in.

‍Solution: The DEI Page was structured to prioritize resource libraries, leadership content, and case studies to assist DEI professionals in staying ahead of trends.

Persona 2: Alex (Aspiring Technologist & STEM Student)

• Goal: Discover internship opportunities and career pathways at Micron.
• Challenges: Needs clear guidance on navigating applications and company culture.

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�Solution: The Career Page was optimized with filters for internships, co-ops, and job opportunities, ensuring easy access to relevant career information.

Micron Gives Page

Cynthia’s Influence: Highlighted Micron’s DEI-driven philanthropic efforts.

Alex’s Influence: Showcased opportunities for students to participate in social impact programs.

Wireframing & Prototyping

I created mid-fidelity wireframes in Adobe XD, structuring:

• DEI Resource Library – A streamlined content hub for professionals.‍
• Career Page Navigation Improvements – Enhanced searchability for job seekers.‍
• Interactive Components – Ensured mobile-friendly UI.

High-Fidelity Wireframes

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Accessibility & Design Trade-offs

Key Design Decisions for Accessibility Compliance

• Contrast Adjustments: Toned down vibrant colors to meet WCAG 3.0 contrast ratios.‍
• Keyboard Navigation Enhancements: Ensured seamless tab navigation across all interactive elements.‍
• Content Density Balancing: On mobile, we optimized text-heavy sections using collapsible content blocks.‍
• Simplified Interactive Elements: Reduced unnecessary animations and custom interactions to improve loading speeds.

These trade-offs ensured the final design was intuitive, accessible, and efficient across devices.

Post-Launch Outcomes & Results

Impact in the First 90 Days

• Increased Page Visits: Significant rise in user traffic.
• ‍Improved Accessibility: The website became fully WCAG 3.0 compliant.
• ‍Lower Bounce Rate: Enhanced mobile experience led to better engagement.

Key Learnings & Takeaways

• Responsive Design Matters: Ensuring seamless adaptation across devices improved usability.
• ‍Content Findability is Critical: A well-structured information architecture reduced friction in user journeys.
• Accessibility First Approach: Prioritizing inclusive design benefited all users, not just those with disabilities.

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